Hello! this is HYE88 Investment.
This is an analysis of Big Hit Entertainment, which is scheduled to be listed on October 15, 2020.
In this posting, I will tell you what kind of business Big Hit Entertainment is doing and the sales process, and it was written to help you understand Big Hit Entertainment.
I hope this will be helpful to those who are planning to invest and to investors.
※ The contents of business analysis are the opinions of HYE88 Investment, and were prepared to help in making investment decisions. In investing in a company, all profits and losses belong to the investor.
The contents of Big Hit Entertainment Business
Big Hit Entertainment is a comprehensive entertainment company that has idol groups such as BTS, Seventeen, NU'EST, GFRIEND, and Tomorrow by Together.
Like other general entertainment companies, Big Hit Entertainment is idols of discovering, fostering, and producing music. and It is a company that is engaged in additional business through albums, music sources, IP (intellectual property rights), etc. created through artists such as BTS and Seventeen.
◈ Picture (Source: Big Hit Entertainment, Pledis Entertainment, Source Music website)
Big Hit Entertainment is in the process of album business, performance business (concert, etc.), MD and licensing business, video content and online concert business.
In other words, Big Hit Entertainment has a sales structure that creates contents for music sources, concerts, MD products, intellectual property sales, video contents and online concerts through artists such as BTS and sells them to fans, consumers.
For this reason, HYE88 Investment believes that it is a very important factor in analyzing Big Hit Entertainment for artists such as BTS, who are starting to create added value.
Detailed description of the business
Big Hit Entertainment is largely divided into a label organization that is in charge of music production, such as discovering artists, and a domain organization that conducts commercialization using intellectual property rights created from artists.
The label organization is a division in the entertainment business similar to SM, YG, and JYP.
The important thing in understanding Big Hit Entertainment's business is the domain organization. The domain organization is a highly value-added business unit because it uses the IP of artists such as BTS (BTS) to conduct various projects, and is an important part for the growth of Big Hit Entertainment in the future.
In particular, an important business division of Big Hit Entertainment is BNX, a subsidiary that operates a sales window business to fans who are consumers of Big Hit Entertainment.
BNX Co., Ltd. is a subsidiary that operates the business of Weverse and Weverse Shop, a global fandom commerce platform in the form of mobile phone applications, and BNX sells clothing and MD products through these platforms. , Online concert tickets (paid content), etc.
※ What is Weverse?
> As a global fandom community of artists such as BTS and Seventeen, it is an application platform that brings together the fan community and enables communication with artists and fans. It is an application platform that runs business in conjunction with Weverse Shop.
Big Hit Entertainment's Weverse has now exceeded 10 million downloads on both Google and Apple platforms, and currently has 13,534,475 subscribers.
◈ Source: Google Play
"As a result, Big Hit Entertainment manages artists such as BTS well, creates IP, and creates content through its subsidiaries Big Hit IP, Superv, and Big Hit Edu, and BNX's Weverse. And it has a business structure that distributes content, etc. through the Weverse Shop."
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그래도 엔터주 대형 3사보다 높으니...
개인적으로... 빅히트는.. 조금... 사실 bts는 인정해요.. 하지만,, 너무 비싸다는 생각은 아직도 못버리겠네요... 단일리스크가 너무... 만약에 bts급이 아니더라도, 트와이스 급 그룹 1~2개정도만 받혀주면 투자할만다고 생각하는데,, 단일리스크가 너무 부담되긴하네요...
개인적인 생각이지만, 시장참여자들 모두 bts는 인정하고있다고봐요. 그렇기때문에 bts가 빌보드, 그리고 해외에서 막강한 영향력을 끼쳐도.. 당연한게 되버려서.... 그게 마음에 걸리네요.